Earlier today we told you about the windows being covered at the PARC-owned former Sweet Jane Vintage space at 1820 E. Passyunk Ave. Just got a call back from Sam Sherman, executive director at PARC, and he says it’s being rented by a video-editing production company called Pattern and Motion.
Owned by a husband and wife team who lives in the neighborhood, Eric Botel-Barnard and Diana Barnard, the firm produces documentaries, commercials and other film projects
. They’re relocating their office from Walnut Street in Center City in part because they wanted to be able to walk to work, Sherman said.Though an office space is a different kind of tenant than PARC has traditionally courted, Sherman stressed the importance of maintaining a diversity of businesses on the Avenue. That includes a mix of professional offices that can inject some life to the street during business hours. PAM will help to that end, he said, because they often work long hours, with clients coming and going at all times, and because they’ll maintain an open-concept office (no cubicles to block the view from the street). The window display will be dolled up with flat-screen TVs showing their work to light up the street at night.
|Imagine some fancy TVs here
“They’re part of the creative class, so it seemed like a good fit,” Sherman said.
About Sweet Jane, Sherman said they ended up doing better business online than in the store
, so it didn’t make sense for the owners to maintain a retail presence. That also means the store’s closure wasn’t necessarily a bad sign for retail on the street because PARC’s other retail tenants are thriving.
In fact, Sherman said it’s going to be an interesting Fall. Check back here next week for what’s coming from PARC in the next few months. There’s plenty to tell, we’re just waiting on some details.