In some great news for the west side of Broad, Gennaro’s Tomato Pie is coming to the corner of Jackson and Carlisle streets, and it has the kind of pedigree we want from a pizza place.
The Insider reports that Mike Giammarino, owner of the old Lombardi’s, which closed up shop on 18th Street just off Rittenhouse Square in 2005, is behind the new South Philly venture. He’s descended from the owner of the oldest pizza place in the country, and if the quality of Lombardi’s is any indication, Stogie Joe’s will have some serious competition for sauce-on-top devotees, though Gennaro’s will be round thin crust compared to Stogie’s square thick.
Plan is to open Jan. 2 with a “family-friendly atmosphere [that] will be reminiscent of the 1940s – black-and-white tiles, Formica tables, WWII-era imagery, oldtime soundtrack.” Here’s more titillating tidbits:
Why South Philly? Something happened between 2005 and 2013: Center City rents shot up. Besides, he says, many cool businesses are opening in South Philly.
Simple menu will include a few pies, a few apps, a few salads (including an iceberg lettuce) and homemade desserts – rather than tiramisu and other familiar faves, he’ll do homey chocolate sponge layer cake and pineapple upside-down cake.