If you must keep up with the Joneses with the newest and most gigantic, flat-screen TV or have furnished your home with floor-to-ceiling Raymour & Flanigan, Moon & Arrow probably is not for you.
Chelsea Pearce, owner of the new Fabric Row boutique, collaborated with Territory Hard Goods to create “a lovingly-curated retail and art space, linking outdoors to in, primitive to modern, small artisans to a diverse urban community seeking one-of-a-kind treasures.”
Mindless, conspicuous consumerism is frowned upon here, and those who care about supporting artists and kind-to-the-world small businesses will be giddy with the ever-changing vintage and handmade objects that Moon & Arrow stocks; hand-drawn, silk-screened maps of South Philly, sequined jackets, air plants in glass orbs, weathered cowboy boots, knitted deer antlers, glowing globes and more!
Pearce, a jewelry-designer and graduate of Tyler School of Art was about to move to San Francisco when she found love and decided to stay in her native Philadelphia and settle down. After operating a pop-up shop of the same name on fabric row, its success lead her to opening up the permanent retail spot at 754 S. 4th St.
Her plan is to continually introduce new small designers, who she often comes across serendipitously in her daily life, and to rotate the vintage finds that she is always picking up. Right now she is featuring Haight Ashbury knits and Lino espadrilles that are fairly-traded and handmade in Guatemala from recycled tire soles and hand woven cotton uppers. She pays attention to where and how things are made and keeps the prices varied from $5 to $1,000.
Moon and Arrow is an community-oriented work in progress with big plans to come. The store only takes up about 1/3 of the available space, so Pearce and the folks from Territory Hard Goods are brainstorming ways to make the space multi-use; possibly offering workshops, holding events or gallery shows. They already work with Paradigm Gallery (down the street) to showcase and sell select works from their previous gallery shows and there is a planting workshop in the works.
Also, some of the stores merchandise will eventually be available in an on-line store.
- Martha Rich, martharich.com