Sam Sherman of the Passyunk Avenue Revitalization Corporation, which owns the building, said owner Natalie Merlino plans to open around the end of the month.
A similar concept near Rittenhouse Square “is apparently very popular. One of my board members liked the idea and thought it would provide a different type of service than what is currently available,” Sherman said.
The shop will take walk-ins and last-minute customers, geared toward women who want to be coiffed after work but before they go out for dinner or drinks. “The one in Rittenhouse gets a client in and out in something like 20 minutes from what I understand,” Sherman said.
Merlino, who used to be a paralegal and did small business loans for another company, said she’ll have five women working for her, charging $25 for a wash and blow dry. No cuts or color.
She said she hopes to open sometime in November and that she’s waiting on licensing and permits to install the washing stations. Hours will be Tuesday and Sunday from 10 a.m. to 6 p.m.; Wednesday to Saturday 11 a.m. to 8 p.m.; closed Monday.