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What's Happening in:  East Passyunk Crossing 

Analog Watch Co. – not a tattoo parlor – will be opening at 1214 Moore St.

A watch design studio and showroom called Analog Watch Co. will be opening at 1214 Moore St., where the Calm Massage studio was until it closed in July.

And how’s this for novel? The watches are the first “gender neutral wooden watches designed with a truly soft and flexible wooden strap.

Calm (2)

Yes, the pink and the purple awning will both go, and the facade will be renovated.

You may recall that this location was the site for a proposed tattoo parlor, which was the subject of a contentious zoning meeting at the East Passyunk Crossing Civic Association in August. Well, neighbor opposition at the meeting was apparently enough to scare that guy off. And praise glory be, because a fancy watch store will likely be a much nicer neighbor than a guy who allegedly got a aggressive toward opponents an pointed at them yelling, “How long you live here?”

Anyway, Analog owner Lorenzo Buffa said he was able to secure the store because his crowdfunding effort on Kickstarter was funded 550 percent in just two and a half weeks. If you want to add icing to his cake, you can donate here. You may just get a cool watch out of it.

From Analog’s website:

Designer and founder, Lorenzo Buffa, has a background in the product industry. He is an experienced wood worker and he holds a Bachelors of Science in Industrial Design. He’s from a mountainous region of  Pennsylvania  but lives in Philadelphia. He’s recently been the recipient of a grant from the  Corzo  Center for The Creative Economy and was a participant in GoodCompany  Ventures 2013  Startup  Accelerator.

Neat.

This is a picture of early prototypes being made with a laser cutter.

This is a picture of early prototypes being made with a laser cutter.

blackwoodleather_Analog_Watch_Co

 

The caption on this photo on Analog's website says they're "Inspired by nature."

The caption on this photo on Analog’s website says they’re “Inspired by nature.”

Buffa said he hopes to open early next year but will move in shortly to start getting a feel for the space. So, what do you think of these watches?

 

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2 Responses to Analog Watch Co. – not a tattoo parlor – will be opening at 1214 Moore St.

  1. Anthony November 5, 2013 at 2:57 pm #

    This was also once an hq for the South Philly mob. See, e.g.

    http://articles.philly.com/1989-09-25/news/26102927_1_federal-investigators-racketeering-nicholas-caramandi

    • David G November 5, 2013 at 4:56 pm #

      Good stuff, Anthony.

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