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Only four days after the owners of neighborhood favorite Juju Spa & Organics closed its doors at 728 S. 4th St., they reopened as Fabriq: a Seamless Spa.
If the new spa feels familiar it’s because it is. Owners Gabrielle Applebaum and Eileen Cox both worked as practitioners at Juju Spa & Organics; Applebaum as an acupuncturist (she was crowned Best Acupuncturist in 2013 by Philadelphia Magazine) and Cox as an esthetician.
To create a seamless transition for their clients, they went for a “familiar yet different” look for the new spa. The architectural details and layout remain the same, but they have filled the spa with a collection of eclectic furniture steeped in history.
The classic roll top desk at the entrance, a gift from a long time client, was made in Philadelphia over a 100 years ago; a curio cabinet was owned by a friend’s grandmother who grew up in the neighborhood and frequented the dry-goods business that once operated in the same space years before; a grand beveled mirror was brought back from Cox’s travels in Europe.
In fact, Applebaum and Cox, have kept most everything in the neighborhood. Many of the practitioners from the previous spa stayed on (they brought in some new people as well). The logo was designed by a local woman, and the chalkboard menu and sign out front were designed by the boyfriend of one of the owners of Red Hook Coffee down the street.
Fabriq offers the same classic spa treatments; facials, basic massage, acupuncture (for all that ails you), waxing/tinting and some new ones; threading, thai foot massage, couple massage and a new special every month. They carry several different product lines that are all from US-based, family- or woman-owned companies and are “organic, cruelty-free and made of food grade and wild crafted ingredients.” You can eat most of the products!
Creativity and personalization are encouraged with practitioners often whipping up an organic specialized treatment on the spot. Applebaum and Cox try out all the products first to make sure they get results.
They are open seven days, staying open until 8 p.m. during the week. Both Cox and Applebaum worked in corporate America before changing careers so they are empathic to busy professionals as well as to stay-at-home parents.
If you book an appointment for early in the week (Mondays/Tuesdays) you’ll get an extra 10 percent off your services. Check the website fabriqspa.com for monthly special as well. 215-922-3235; email@example.com Find them on Twitter, Facebook and Instagram.
– Martha Rich, martharich.com