New children’s boutique called Believe opening at 1226 Ritner St.
A new children’s boutique is coming to the storefront at 1226 Ritner St., the corner of Iseminger, in the former Lombardi’s hoagie shop.
Owner Noelle D’Alonzo plans to shoot for September to open her store, which she will call Believe. She plans to sell a range of children’s apparel, plus gifts, books, toys and accessories like headbands.
D’Alonzo, who just had her second daughter three months ago, got to know the retail biz working for 12 years at Knit Wit in Center City. She says even though the corner is a bit off the beaten path, it’s a great location because of the dance school across the street and the high number of elementary schools in the area.
“I figured why not go out on my own, D’Alonzo said. “Because it’s always been a dream for me.”
The brands she plans to sell include Jellycats, Tiny Whales, Funky Legs, Go Gently Baby, Petitbo and more.
“I wanted different lines from what everyone else has,” she said. “More like an urban baby, and not so many frills.”
Very good to hear a new small business owner take a chance. It really is off the beaten path but I is a good sign. Thank you Mrs. D’Alonzo for taking a chance and bringing something different to the neighborhood.
This is so much better than seeing a bodega with Clorox and Brilo in the window (which if this business fails hopefully will not become).
This is a great location for this store considering the demographics of the neighborhood. Unfortunately, I am a male with no children so I doubt I will shop here. I was hoping for something different since I live directly across the street, but best of luck to the new shop.