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SEPTA launches ‘Dude It’s Rude’ campaign. Will it work?

SEPTA believes it can win the war of etiquette on its subways, trolleys, trains and buses with a little public shaming.

The agency has launched a “Dude, it’s rude” campaign that highlights various transit transgressions, such as blocking the aisle, using profanity, leaving trash behind and taking up more than one seat. Here are a couple of the signs, which we got from our hyperlocal pals, the West Philly Local:


dudeitsrudesign1 dudeitsrudesign2 WatchYourlanguagesign


Says the blog:

“The new initiative uses strong visuals and minimal words to get passengers thinking about their own personal travel habits,” according to SEPTA. This is a more direct approach to tackling the issue of passenger etiquette. Prior to this campaign, SEPTA used a lighter approach with cartoon-like characters and implemented a more successful cellphone use campaign, which combined humor with direct messaging.

So, what do you think? Will this make a difference?



3 Responses to SEPTA launches ‘Dude It’s Rude’ campaign. Will it work?

  1. hittingforavg September 16, 2014 at 1:04 pm #

    How about, “Dude, it’s rude, move the f*ck back!”?

  2. c'mon September 16, 2014 at 5:49 pm #

    Nothing will change. Nobody cares now, and a stupid sign with a slogan won’t change classless lowlifes behavior.

  3. tenminutemisconduct September 23, 2014 at 7:51 am #

    “Dude it’s rude. Pull up your damn pants.”

    “Dude it’s rude. Nobody else wants to listen to your crap music.”

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