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Analog Watch Co. to appear on ‘Project Runway: Fashion Startup’ show later this month

It’s like “Shark Tank,” but for the fashion industry. “Project Runway: Fashion Startup” puts fashion and beauty entrepreneurs in front of a panel who will either help fund their dreams or tell them to reimagine their company.

A South Philly business owner will be showcasing his products on the show later this month. Lorenzo Buffa, owner of Analog Watch Co., will soon be shown on the Lifetime network show, presenting his watch brand to a panel of judges including designer Rebecca Minkoff, the CEO of Hilldun Corporation, the founder of Gwynnie Bee and the CEO of Birchbox.

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