We have the first pics inside Gennaro’s Tomato Pie on Jackson Street

We hooked up with the owners of the forthcoming Gennaro’s Tomato Pie at 1429 Jackson St. and were able to get inside to snap a few pictures.

Oh, so family friendly

Mike Giammarino, who used to own Lombardi’s Pizza on 18th Street near Rittenhouse Square, landed on a ’40s theme for the restaurant because the space was too small for a Lombardi’s, he said. It was also a concept he talked about the last few years and found this to be a perfect spot to bring it to life.

The new concept is based on a version of the tomato pie Gennaro Lombardi’s made in the 40’s. Gennaro Lombardi, also the godfather of American pizza was the founder of the famous Lombardi’s in New York City, which Giammarino runs with his family.

Gennaro would make these things called pizza pies or tomato pies for the factory workers in the area. They would be wrapped in paper, tied with string and would be placed on the radiator’s in factories to keep warm for lunch.

At Jackson and Carlisle
Note the limited hours and rules

The menu will be small, only a handful of thin-crust, sauce-on-top pies cooked in an electric oven, plus a few appetizers, salads and desserts made in-house. One big plus: BYOB. Giammarino intends the restaurant to be a destination, not just for the neighborhood. Hell, if Tacconelli’s can get people up to Port Richmond, this place could lure a few Center City folk to South Philly.

Mike’s grandfather on Fifth Avenue, NYC, at left, then Mike’s grandfather again second from
right, flanked by his two son-in-laws

waiter service station was a meat locker when this corner was a butcher shop many
years ago. The original wood was restored.
The bathroom used the same restored wood for decoration on the walls.
The restaurant’s music will filter out of old-timey radios like this
Chandelier is made from an old car tire, and taken from Elisa’s old NYC cafe called Petal Belle
Gennaro’s tomato pie
A white pie with sliced tomato. Pizza pics courtesy of Mike

The restaurant is scheduled to open Jan. 2, which seems doable since it already passed health inspection and Saturday was a preview tasting event. So, folks, what do you think?

7 thoughts on “We have the first pics inside Gennaro’s Tomato Pie on Jackson Street

  • December 18, 2012 at 4:30 pm

    Looking good! There is an empty storefront catty corner to this restaurant that would would be a great location for a cafe. Just sayin. 🙂

  • December 18, 2012 at 5:22 pm

    wow. more pizza. exactly what this town needs. more pizza.

  • December 18, 2012 at 7:55 pm

    Went to a tasting and it rocked!
    Looking forward to the opening!

  • December 18, 2012 at 9:27 pm

    Anon #2, yes there is a lot of pizza in this town, but a lot of it is bad. There’s plenty of room for the cream of the crop.

  • December 28, 2012 at 3:54 am

    Mike and Elisa,
    Best wishes, great crowds, and lots of good regulars,
    love the decor, brings back all the good memories, which is
    just what we need in the new year- a great place to eat and
    mangia with two great people who know how to cook!!!!

  • January 3, 2013 at 4:25 pm

    What could I say you out did yourselves once again.Just beautiful. Looking forward in visting your establishment.
    Lots of luck and love,
    Cousin Rosina

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