East Passyunk has a new spot where the whole family can get their hair did – J Squared Salon on the corner of 12th and Tasker.
Friends Jennifer Candelora and Jennifer Marasa open their doors Nov. 1, three months after the former tenant, Carolina’s Hair Studio, went out of business.
Marasa, who lives around the corner at 13th and Dickinson, said choosing this neighborhood was a no-brainer.
“This area is up-and-coming,” she said during an interview at the salon. “It’s the new Manayunk, or what Manayunk used to be.”
Marasa and Candelora, who lives in New Jersey, had major renovations done. A plaster wall was taken down to reveal a lovely brick wall underneath and the drop ceiling and outdated ceiling fan were removed in favor of recessed lighting. They also installed new flooring and changed the paint color from red to pale green. The result is both urban and rustic with a modern feel.
The Jenns had been co-workers at Hair Cuttery at 5th and Oregon before venturing out on their own. They wanted to create a workplace for themselves, and for the stylists they hire, where work doesn’t trump family time.
“We’re both family-oriented people,” Marasa said. “We want to run an understanding salon. We understand that family comes first, and if something like a baseball tournament comes up, they can take the day off.”
Their love of family is also reflected in the salon’s name. J Squared refers to Jennifer, but it also to Marasa’s brother Joseph and Candelora’s sister Jaclyn, both deceased.
J Squared, which uses and sells Aveda products exclusively, offers a laid-back, warm environment, Marasa said.
“I want people to know that this is a welcoming spot for people to come and relax and have a cup of tea or lemon-infused water in a calm, serene atmosphere,” she said. “They’ll get that along with a great style.”
Prices start at $35 for women; $20 for men; and $12 for children. Single process coloring starts at $40 and double process starts at $75.
Hours are 10 a.m. to 7 p.m. Tuesday, Thursday and Friday; 11 a.m. to 8 p.m. Wednesday; 9 a.m. to 3 p.m. Saturday, and closed Sunday and Monday.
J Squared is located at 1142 Tasker St. (215) 279-7863
– Jennifer Lawson, @byjenlawson