Pat’s Steaks is installing a new sign. And oh, brother. That intersection will now be like the surface of the sun, if it’s not already.
The Insider reports that it will go atop the building facing 9th and Passyunk and rival Geno’s meganeon display:
Why now? “Just to make them a little crazy,” [owner Frank] Olivieri said, half-joking, in a pointed reference to the other guys.
— East Passyunk Avenue (@EPassyunkAve) August 13, 2014