SEPTA believes it can win the war of etiquette on its subways, trolleys, trains and buses with a little public shaming.
The agency has launched a “Dude, it’s rude” campaign that highlights various transit transgressions, such as blocking the aisle, using profanity, leaving trash behind and taking up more than one seat. Here are a couple of the signs, which we got from our hyperlocal pals, the West Philly Local:
“The new initiative uses strong visuals and minimal words to get passengers thinking about their own personal travel habits,” according to SEPTA. This is a more direct approach to tackling the issue of passenger etiquette. Prior to this campaign, SEPTA used a lighter approach with cartoon-like characters and implemented a more successful cellphone use campaign, which combined humor with direct messaging.
So, what do you think? Will this make a difference?